Humuhire, Sabrina2024-12-032024-12-032024https://irf.fhnw.ch/handle/11654/49079This study critically examines GHRM practices to propose how a Swiss financial institution can incorporate ecological sustainability into its recruitment and promotion processes. Furthermore, it explores the perspectives of Millennials and Gen Z job applicants on Green Recruitment Practices (GRP) and whether GRP impacts candidates' job preferences. Therefore, this thesis examines the effectiveness of GRP and Green Promotion Practices (GPP) and provides practical guidance to organizations.en330 - Wirtschaft11 - Studentische Arbeit