Nguyen, Ngoc Bao2023-12-222023-12-222023https://irf.fhnw.ch/handle/11654/41801Despite being in business for more than 25 years, the company has a low profile in the market and does not have exclusive rights to its products. The products are expensive and typically bought by professional organizations, such as pharmaceutical companies and research labs. The owner has financial constraints that prevent him from expanding the team. The goal is to identify an effective marketing approach for a one-person, low-budget enterprise that sells specialized, high-cost items to a limited customer base.en330 - Wirtschaft11 - Studentische Arbeit