Bögli, DominiqueLargiadèr, DomenicMinder, CécileThommen, MarkSchneider, Sean2023-12-222023-12-222020https://irf.fhnw.ch/handle/11654/40810The company efreight offers a software solution, enhancing the transparency within the supply chain by centralizing the transport handling and monitoring in real-time. As a young start-up company, founded in 2017, efreight lacks prominence within the B2B transportation sector. Besides beneficial synergies and customer endorsement, the shift towards digital practices within the marketing environment forces efreight to follow new paths to ensure brand awareness, maximized customer experience, and engagement. The creation of a digital marketing strategy opens opportunities for long-lasting customer relationships and word-of-mouth in the transportation sector.en330 - Wirtschaft11 - Studentische Arbeit