Ballesteros, Ruben2023-12-222023-12-222023https://irf.fhnw.ch/handle/11654/42114Arcondis AG, a global consulting company focusing on the healthcare and life science industries, is expanding its consulting services to include augmented and virutal reality. This thesis investigates the field of augmented Reality and virtual reality within the pharmaceutical industry, delving into their potential opportunities and the accompanying implementation challenges. The primary objective is to determine current and future applications of AR and VR in processes along the pharmaceutical value chain and to understand the associated challenges.en330 - Wirtschaft11 - Studentische Arbeit