Schubert, Petra2015-10-052015-10-052003http://hdl.handle.net/11654/9508https://doi.org/10.26041/fhnw-3230Personalization of E-Commerce applications is an issue that is gaining increasing importance with the advanc-ing maturity of such systems. There is already E-Commerce software on the market offering integrated E-Shop and personalization functions. However, the available software is too time-consuming and expensive for SMEs. With this in mind we saw a need to investigate the potential for personalization from the particular angle of SMEs. This paper presents the results of a research project about personalization of E-Commerce applications run by SMEs. The project started with an empirical study about the current state of personalization in E-Commerce applications run by SMEs. The findings encouraged us to start the development of a project method for the development of standard personalization components in ERP systems. The method builds on a personal-ization framework which forms the basis for the requirement analysis and the consecutive extension of ERP II systems.enVirtual CommunitiesE-Business330 - Wirtschaft005 - Computer Programmierung, Programme und Daten04B - Beitrag Konferenzschrift737-750