Schneider, BettinaAsprion, PetraGrimberg, FrankFilipe, JoaquimSmialek, MichalBrodsky, AlexanderHammoudi, Slimane2024-04-232024-04-232019978-989-758-372-810.5220/0007715503810390https://irf.fhnw.ch/handle/11654/42576This study indicates the significance of a human-centered perspective in the analysis and interpretation of Real World Data. As an exemplary use-case, the construct of perceived ‘Health-related Quality of Life’ is chosen to show, firstly, the significance of Real World Data and, secondly, the associated ‘Real World Evidence’. We settled on an iterative methodology and used hermeneutics for a detailed literature analysis to outline the relevance and the need for a forward-thinking approach to deal with Real World Evidence in the life science and health care industry. The novelty of the study is its focus on a human-centered artificial intelligence, which can be achieved by using ‘System Dynamics’ modelling techniques. The outcome – a human-centered ‘Indicator Set’ can be combined with results from data-driven, AI-based analytics. With this multidimensional approach, human intelligence and artificial intelligence can be intertwined towards an enriched Real World Evidence. The developed approach considers three perspectives – the elementary, the algorithmic and – as novelty – the human-centered evidence. As conclusion, we claim that Real World Data are more valuable and applicable to achieve patient-centricity and personalization if the human-centered perspective is considered ‘by design’.en330 - Wirtschaft04B - Beitrag Konferenzschrift381-390