Lukic, Aleksa2023-12-222023-12-222023https://irf.fhnw.ch/handle/11654/42214The DRC emerges as a transformative tool, offering businesses promising avenues in digital transformation. However, potential obstacles could impede its seamless integration and adoption. DRC needs a well-defined marketing and financing strategy for optimal positioning. Challenges lie in securing full board support, demanding a robust business case to showcase its strategic potential as well as further development of unique selling propositions to enhance DRC's persuasiveness. Insights from the consulting team and interviews underscore these challenges.en330 - Wirtschaft11 - Studentische Arbeit