Kanagalingam, KevinSchütz, Alan2023-12-222023-12-222021https://irf.fhnw.ch/handle/11654/41109The company is the Swiss market leader in a niche segment of the security industry. Their products are top quality and therefore target an upper market customer group situated mainly in Switzerland.The company is interested in extending their marketing tools with sponsoring activities and wishes to better understand if they should pursue sponsoring. Having had a previous experience in sponsor-ing, which was not perceived as having effective results, the management is looking for recommen-dations on how to possibly proceed to achieve successful outcomes.en330 - Wirtschaft11 - Studentische Arbeit