Development of an online presence through a social media strategy for a start-up company in the field of personal coaching

Lüthi, Olivia2023-12-222023-12-222019https://irf.fhnw.ch/handle/11654/40726The personal sport coaching start-up founded in January 2019, wants to expand its business but has only limited financial resources. Therefore, the young company wishes to have an online presence to increase awareness and foster customer relationship. However, due to lack of online marketing expertise, the company has no online presence yet.en330 - WirtschaftDevelopment of an online presence through a social media strategy for a start-up company in the field of personal coaching11 - Studentische Arbeit