Unter What Conditions Do the News Media Influence Corporate Reputation? The Roles of Media Dependency and Need for Orientation

Korn, KatiEinwiller, SabineCraig, Caroll2015-10-052015-10-0520101479-18891363-3589http://hdl.handle.net/11654/9933enMedienMedienabhängigkeitMedieneinfluss330 - Wirtschaft659 - Werbung & Public Releations (PR)Unter What Conditions Do the News Media Influence Corporate Reputation? The Roles of Media Dependency and Need for Orientation01A - Beitrag in wissenschaftlicher Zeitschrift299-315