Andersson, BjörnForster, CatherineGolovanov, StefanieSchnider, MelissaWoolley, Thomas2023-12-222023-12-222021https://irf.fhnw.ch/handle/11654/40792This paper was written on behalf of the consultancy agency Pibiri & Reich GmbH. Needs, insights on information behavior, but also on barriers preventing customers from investing were identified to improve customer experience and to develop customer-oriented products, in order to appeal more to potential investing clients. More precisely, this study attempted to identify characteristics of individuals’ information gathering behavior as well as their needs regarding investments. The research question “Why are Swiss citizens not investing with traditional Swiss banks?” was examined.en330 - Wirtschaft11 - Studentische Arbeit