Moon, Hyunjoong2023-12-222023-12-222018https://irf.fhnw.ch/handle/11654/41370This thesis carries out a study on Cross-Border E-commerce in China which is growing at an alarming rate. The client, Swiss SMEs Research Center China (SSRCC) requested the insights of Cross-Border E-commerce in China for Swiss SMEs who are willing to enter in Chinese market. Therefore, the objective of the this study is to provide a better understanding, benefit and success factors of Cross Border E-commerce in China and to further analyze how Swiss companies presence at Chinese Cross-Border E-commerce platform.en330 - Wirtschaft11 - Studentische Arbeit