Camenzind, NadjaHaueter, AndreaPaukert, NinaSchurtenberger, CarlaTobler, Seraina2023-12-222023-12-222020https://irf.fhnw.ch/handle/11654/40825This project investigates how the start-up should position itself in the Swiss market and determine the company’s target groups as well as the concerns and needs. Additionally, this paper seeks to define the Swiss start-up’s unique selling proposition and how the company should promote its products appropriately to its target group in terms of channels and content.en330 - Wirtschaft11 - Studentische Arbeit