Kipfer, NieletiHeri, Deborah2023-12-222023-12-222021https://irf.fhnw.ch/handle/11654/41100The researchers approached the client, working as a staffing agent, as they recognized a discrepancy in their communication strategy. The researchers quickly realized that there was a more pressing opportunity. For this reason, the focus shifted to understand the client's target group and to propose an adequate communication approach.en330 - Wirtschaft11 - Studentische Arbeit