Zaugg, JoanaMinio, Tina2024-12-032024-12-032024https://irf.fhnw.ch/handle/11654/49029Focus jugend has experienced significant growth and expansion in its service offerings over the years. Despite this positive development, the organization identified potential for improvement in its external communication strategy. The primary objective of this thesis was to develop an integrated external communication concept that aligns with the organization's strategic goals, the specific needs of stakeholders and effectively communicates its value proposition to its diverse stakeholder groups.en330 - Wirtschaft11 - Studentische Arbeit