Theivendran, SalanganReid, Colin2023-12-222023-12-222023https://irf.fhnw.ch/handle/11654/41807The fact that content marketing is more focused on the customer than on marketing or the business is a major factor in its rising popularity. For businesses to guarantee that their efforts are successful and effective, a content marketing strategy is vital. A content marketing strategy enables businesses to determine their targeted audiences, produce relevant content for them, and advertise it through various channels. As a results, content marketing can increase website traffic and engagement on social media platforms, generate leads, improve search engine rankings, and boost brand awareness.en330 - Wirtschaft11 - Studentische Arbeit