Resch, DörteGermann, Barbara2024-06-212024-06-212024-06-13https://irf.fhnw.ch/handle/11654/46242The presentation has addressed the question how the occupation of a professor at a university of applied sciences can be rebranded in a way that it is attractive for all genders.enbrandingleaky pipelinediversity150 - PsychologieAttracting women to professorial positions: the role of occupational branding06 - Präsentation