Anderegg, GinaKriech, MichaelMoser, DeliaSiegrist, AliceStuder, Chantal2017-10-242017-10-242016http://hdl.handle.net/11654/25566https://doi.org/10.26041/fhnw-1195The company, Werft22 AG, aims to introduce their product, nanoo.tv PRO, to the market of Swiss small and medium-sized enterprises (SMEs). The product provides all the necessary support for companies to store and manage their video material on one single platform. By means of this Live Project, the Project Group has been entrusted to undertake the first steps of a Market Entry Strategy for nanoo.tv PRO.enMarket Entry StrategyProduct LaunchNew MarketMarket Introduction330 - Wirtschaft11 - Studentische Arbeit