Asani, LeonoraBasic, KristianaOnori, LorinVan, Thi Trang2017-06-072017-06-072016http://hdl.handle.net/11654/25021https://doi.org/10.26041/fhnw-1082Due to inadequate awareness of the company PRO-Lehrsysteme AG, it was requested to analyse the channels and come up with a basic concept for a new channel, notably YouTube. As a result, the website including the web shop is considered to be the number one priority since from a customer’s perspective it is hardly possible to find it and the navigation through the website and the web shop is fairly inconvenient.enPLSCommunicationSocial MediaAwarenessSwitzerlandEducational Market330 - Wirtschaft11 - Studentische Arbeit