Pavlova, PavlinaDaub, Claus-HeinrichZuluaga, Dorleta IbarraIgartua Lopez, Juan Ignacio2025-01-252024978-84-09-62978-710.48764/kgk7-va07https://irf.fhnw.ch/handle/11654/48302https://doi.org/10.26041/fhnw-11017Small and medium-sized enterprises (SMEs) in Switzerland encounter significant challenges in integrating sustainability into their operations. Internal obstacles like a lack of orientation and limited resources, compounded by external factors such as the absence of tailored standards, hinder progress. This paper presents a support program by the University of Applied Sciences Northwest Switzerland (FHNW) and the Aargauische Kantonal Bank (AKB) aimed at catalysing sustainability efforts within SMEs. The program leverages research on the importance of committed top management and past pioneering activities to foster strategic sustainability and green innovation. It offers tailored interventions in strategic setting, knowledge sharing, communication, and partnerships. Utilizing customized questionnaires and expert coaching, SMEs formulate and implement sustainability strategies aligned with their goals. Workshops and storytelling enhance sustainability communication, while networking opportunities facilitate collaboration. Initial results show promising progress, particularly in strategic alignment and communication. Challenges remain in addressing environmental and climate issues. Continued long-term measurement and expanded support offerings hold promise for driving systemic shifts in SME sustainability performance. This paper provides insights into the effectiveness of tailored support mechanisms, paving the way for future initiatives to bolster sustainable practices in the SME sector.en330 - Wirtschaft658 - General Management04B - Beitrag Konferenzschrift