Mathis, CynthiaSadriji, Behare2023-12-222023-12-222021https://irf.fhnw.ch/handle/11654/40790This thesis aims to analyze the market opportunity of the microscopes in Southern Germany and Austria, determine the demand and market potential for the microscopes and provide useful in-depth insights into the microscopy market. Furthermore, this thesis aims to develop new ideas for marketing measures and give recommendations about suitable marketing measures. The client would like to find resellers in Southern Germany and Austria.en330 - Wirtschaft11 - Studentische Arbeit