Özdemir, FerihaSaid, Christophe2024-05-032024-05-032018https://irf.fhnw.ch/handle/11654/42952industrialized countries, is a major challenge. Electromobility is intended with a huge potential of sustainable innovation and will emerge in urban areas. Urban mobility solutions are changing and become multi-modal sharing systems which combine different mobile alternatives. Nevertheless, changing the mobility culture means changing mobility habits, practices and values and allaying fear of new things. Younger generations currently undergo a transformation towards a multi-modal sharing system and collaborative economy. Both are regarded as interventions against the automobile path-dependency (Urri 2006). The transition into electromobility is a chance for urban regions to design an environmentally friendly mobility form (German Federal Ministry of Economics and Technology 2016). This research project works with the contextual-relational approach that integrates all actors in this changing process. The goal is to design and promote a framework of electromobility in an urban area in Germany with a high automobile- dependency. This happens by a networked innovation cooperation with regional companies and the city council. The transformation of the mobility culture towards new mobility solutions happens in four separate but collaborative service development processes.en330 - Wirtschaft06 - Präsentation