The use of virtual reality in marketing: exploring the need for technology and language adaptation to create high quality immersive experiences

Rach, MarkusScott, RussellRocha, ÁlvaroReis, José LuísPeter, Marc K.Bogdanović, Zorica2024-05-072024-05-072020978-981-15-1563-7978-981-15-1564-410.1007/978-981-15-1564-4_8https://irf.fhnw.ch/handle/11654/42653en330 - WirtschaftThe use of virtual reality in marketing: exploring the need for technology and language adaptation to create high quality immersive experiences04B - Beitrag Konferenzschrift67-77