Signer, Pascale2023-12-222023-12-222018https://irf.fhnw.ch/handle/11654/41305ReTake GmbH is missing a structured communciation plan for their Facebook page. As a result postings are done randomly and with no background analysis on their followers. This leads to a very low interaction rate. This although the founders of ReTake GmbH took several hours to shape the posts and schedule them.en330 - Wirtschaft11 - Studentische Arbeit