Savic, Selena2023-06-262023-06-262023-04-191462-62681744-380610.1080/14626268.2023.2200770https://irf.fhnw.ch/handle/11654/35013https://doi.org/10.26041/fhnw-4953Media architecture community systematically explores the potentials of computation and digital media to intervene in form-finding, fabrication of buildings and urban data collection processes. Combining social media topic modelling techniques with the review of media architecture-related literature, I discuss methods to locate the media architecture community in social media, conduct initial discourse analysis and pursue a deeper investigation of the topics addressed by community. In the literature, media architecture is presented as an interactive set of technologies for a participative public life. And yet, while a dynamic facade increases possibilities for participation and creative expression, it also facilitates reframing participation as a technical problem. I position optimization and efficiency in media architecture discourse as a form of optimism and offer insights into its political implications. I propose to rethink the shortcut between optimism and optimization by tracing conceptual and professional relations that inform media architecture.enMedia architecturecomputer-aided designsocial mediatechno-optimismoptimizationdigital humanities700 - Künste und Unterhaltung01A - Beitrag in wissenschaftlicher Zeitschrift1-15