Beutling, Rebecca2023-12-222023-12-222022https://irf.fhnw.ch/handle/11654/41440The Swiss client develops several software products in the area of labor automation and microbiology. The software in question, however deems to support small lot productions in pharmacies. Currently, it is only used by one French pharmacy, which underwent an inspection in February 2022. The feedback from the audit was, that the software must be certified. Furthermore, the client wants to assess for longer time whether the software could be helpful for other customers. Therefore, a market analysis was conducted to conclude on possible future directions of the product strategy.en330 - Wirtschaft11 - Studentische Arbeit