Knörzer, David2023-12-222023-12-222021https://irf.fhnw.ch/handle/11654/40948Currently, no traditional bank in Switzerland provides private and institutional clients with investment services focused on digital assets. From a product offering standpoint, this study investigates the confluence between traditional banking and the rising crypto sector. Moreover, the benefits of adopting a digital asset service for a traditional bank. If the core values would be hurt or the bank could benefit by establishing a service for crypto.en330 - Wirtschaft11 - Studentische Arbeit