The impact of user-generated content on customer loyalty in food and beverages retail. An empirical study

Seiler, RogerBeurer-Züllig, BettinaRozumowski, Anna2024-03-212024-03-2120201499-691X10.33423/jabe.v22i9.3666https://irf.fhnw.ch/handle/11654/43276en330 - WirtschaftThe impact of user-generated content on customer loyalty in food and beverages retail. An empirical study01A - Beitrag in wissenschaftlicher Zeitschrift37-45