Alvarez-Gayosso, Carmen2023-12-222023-12-222023https://irf.fhnw.ch/handle/11654/42087The age of digital media has led to a profound involvement of young individuals with computers, the internet, mobile phones, and video game. Switzerland represents this global trend, with approximately 7.3 million out of 8.7 million individuals actively engaging with social network platforms such as Facebook, Instagram, LinkedIn and many more. With this trend and the increasing competition in the educational environment, the FHNW, School of Business must be prepared and adapt its content strategy to gain and maintain the awareness of its target audience.en330 - Wirtschaft11 - Studentische Arbeit