Lombriser, RomanSchillo, KatrinZiltener, AndreasLombriser, Roman2017-03-132017-03-132016-10-27http://hdl.handle.net/11654/24532https://doi.org/10.26041/fhnw-992The research project shows three main contributions: • first, it offers insights into the identification of core competencies as a starting point in the search for diversification fields (via the "job-to-be-done" perspective); • second, it clarifies the early stage of the diversification process by integrating the lead user method into the "fuzzy front end of innovation" (Gassmann/Schweitzer, 2014; Cooper, 2001); and • third, it delivers an empirically and practically approved process (with tools and instruments) that can be used by more or less experienced SMEs and consulting firms.entechnology related diversificationlead usercore competences04B - Beitrag Konferenzschrift