Daub, Claus-HeinrichHasler, MarinaVerkuil, Arie HansMilow, Uta2024-05-272024-05-2720201467-637010.1108/ijshe-04-2019-0149https://irf.fhnw.ch/handle/11654/42610https://doi.org/10.26041/fhnw-6575The paper aims to describe an innovative approach of integrating sustainability into the structures and processes of a business school without creating resistance. The paper outlines aspects that need to be considered and steps that need to be taken to run a sustainable entrepreneurship competition supporting as many high-quality projects as possible. It describes the importance of developing an independent instrument that meets the specific needs of sustainable entrepreneurs in project planning. The sustainable innovation plan is explained.en330 - Wirtschaft01A - Beitrag in wissenschaftlicher Zeitschrift12-17