Ait Chaf, TarikPenfold, Sam2023-12-222023-12-222020https://irf.fhnw.ch/handle/11654/39632Event Token AG is a Swiss event companion company in Schlieren, which created a digitized all-in-one software solution for organising and attending events to increase revenue and adapt business models to digitalization. Due to its young nature, its website displays low rankings and generates few traffic. To attract potential business partners, Event Token wishes to appear on the first search result ranks when users search for events or services. Therefore, the company requested conducting a Search Engine Optimisation (SEO) strategy and campaign to improve the online visibility.en330 - Wirtschaft11 - Studentische Arbeit