Schär, Serge2023-12-222023-12-222020https://irf.fhnw.ch/handle/11654/39648In 2019, EchoRight, a gamified app within JnJ was created to further educate cardiologists to detect signs of PH and increase PH awareness. The scope of this paper is based on mobile app technology acceptance and gamification in the pharmaceutical industryen330 - Wirtschaft11 - Studentische Arbeit