Göldi, SusanKraft, CorinVitacco, JacquelineGerber, AuronaHinkelmann, Knut2024-05-152024-05-152021978-3-030-86760-7978-3-030-86761-410.1007/978-3-030-86761-4_2https://irf.fhnw.ch/handle/11654/43088This article provides a brief overview on transformative trends in corporate communications based on a literature review. Furthermore, it presents a framework model on how to transform corporate communications in the digital age. The model is based on a grounded theory approach derived in a field study completed in 2015, which claims that more heterarchical structures in corporate communications are needed. In a subsequent project, the model is tested in an ongoing exploratory study. Based on the learnings from the two studies, we suggest a new model on how to organize corporate communications in the digital age. At the center of the new model are written and audio-visual content, created by associates in a collaborative process and supported by the organization.en330 - Wirtschaft04B - Beitrag Konferenzschrift13-25