Miller, Barbara ThereseGöldi, SusanLin, Meng Hsien (Jenny)2024-04-042024-04-04202310.4995/head23.2023.16234https://irf.fhnw.ch/handle/11654/43421Student engagement undoubtedly deserves attention and time of lecturers and researchers. This paper aims to showcase how to increase the engagement of international marketing students with a simple, technology-enhanced course addition based on an online bulletin board (Padlet) collaboration between two universities in different continents. This conceptual paper provides (a) for other educators a case study, detailing the efficient collaboration of two lecturers in different universities for a joint course design; and (b) for researchers some initial data of increased student engagement.en330 - Wirtschaft04B - Beitrag Konferenzschrift871-878