Lurtz, JosefineArnold, JeniaSard, NadineSingh, ArshbirDinh, LinhDomika, Davide2023-12-222023-12-222022https://irf.fhnw.ch/handle/11654/41820The young internationally operating company produces and markets security containers which are used to transport urine and/or blood samples to combat doping in sports. As the company is operating in a niche market with strong competition, it aims to optimize its use of resources to create efficient internal as well as external communication. Since no official communication plan has ever been implemented, an one-year action plan has been delivered to the client which specifically aims to directly and indirectly communicate about the key factor – “Trust”.en330 - Wirtschaft11 - Studentische Arbeit