Clear positioning an elaboration of customer benefits for our product, recommandations how to further expand successfully in other countries

Müller, Claude AndréHa, JohnnyFischer, JonasNumrich, MikkelSchär, ErikaNguyen, Thi Nhung2015-10-142015-10-142016http://hdl.handle.net/11654/10493en330 - WirtschaftClear positioning an elaboration of customer benefits for our product, recommandations how to further expand successfully in other countries05 - Forschungs- oder Arbeitsbericht