Roggli, Tobias2023-12-222023-12-222023https://irf.fhnw.ch/handle/11654/42055In a landscape spanning 45 countries, Medartis AG reigns as an innovation leader in medical devices, with a focus on osteosynthesis solutions. They strive to elevate surgical procedures enhancing patients' well-being. Yet, this industry dances amid tight regulations, fierce rivalries, and ever-shifting dynamics. Medartis AG's technology brilliance alone no longer guarantees supremacy. To stand strong, one must decode the market's language, predict its moves, and cater to stakeholder desires. Converting immense data into actionable strategies is the puzzle to solve.en330 - Wirtschaft11 - Studentische Arbeit