Kibui, Jessica2023-12-222023-12-222021https://irf.fhnw.ch/handle/11654/40874Recently, a transportation and distribution firm launched a CRM website as a part of its strategy to increase brand awareness and consideration in the United States. While functional, the website has not been fully optimized. To ensure the transportation and distribution firm’s website attains high SERP rankings, an investigation of effective SEO strategies and any indexing issues that could affect the site’s visibility was warranted.en330 - Wirtschaft11 - Studentische Arbeit