Stuber, Pascal2024-12-032024-12-032024https://irf.fhnw.ch/handle/11654/49181This company has aimed to identify which client segments contribute most significantly to the total revenue and, based on this, how they could use these insights to enhance overall profitability by refining their marketing strategies, improving customer engagement, and allocating resources more effectively in order to be able to maximize returns.en330 - Wirtschaft11 - Studentische Arbeit