Let me entertain you - the Influence of augmented reality on purchasing intention in e-commerce

Beurer-Züllig, BettinaRozumowski, AnnaKlaas, Michael2024-04-172024-04-172022978-0-9981331-5-710.24251/hicss.2022.601https://irf.fhnw.ch/handle/11654/43277https://doi.org/10.26041/fhnw-7242en330 - Wirtschaft005 - Computer Programmierung, Programme und DatenLet me entertain you - the Influence of augmented reality on purchasing intention in e-commerce04B - Beitrag Konferenzschrift4933-4942