Analysis of perceived brand values of a big baby article brand on potential consumers in the metropolitan area of Zurich

Artho, Fabio AndreaTakac, Marco2023-12-222023-12-222021https://irf.fhnw.ch/handle/11654/41144Artsana SA wanted to get a market expansion strategy for Switzerland by targeting people living in the metropolitan area of Zurich with an Italian, French, Portuguese, or German background. The reason behind this is because the brand is well known or even top of the mind in those countries. The ultimate goal obviously is to increase sales figures.en330 - WirtschaftAnalysis of perceived brand values of a big baby article brand on potential consumers in the metropolitan area of Zurich11 - Studentische Arbeit