Linking effectuation logic with business model innovation in the context of Swiss start-ups

Kabous, LailaHinz, AndreasPhilippi, StefanSklias, PantelisApostolopoulos, Nikolaos2024-04-082024-04-082022978-1-914587-48-1978-1-914587-49-810.34190/ecie.17.1.392https://irf.fhnw.ch/handle/11654/43284https://doi.org/10.26041/fhnw-7249Effectuation and business model innovation (BMI) are research topics that are frequently discussed in the literature. While effectuation describes the effectual behaviour for founding a start-up with an emphasis on using currently available means, BMI is considered a way of creating a business model with long-term competitive advantages. Both approaches are valuable for start-ups pursuing growth in an uncertain environment. This work-in-progress paper presents insights from the reviewed extant literature. Further research will investigate effectuation and its enabling impact in designing innovative business models in the context of Swiss start-ups.en330 - WirtschaftLinking effectuation logic with business model innovation in the context of Swiss start-ups04B - Beitrag Konferenzschrift717-720