Duhan, RituPande, CharutaMartin, AndreasHinkelmann, KnutLópez-Pellicer, Francisco J.Polini, Andrea2024-12-122023978-3-031-43125-8978-3-031-43126-5https://doi.org/10.1007/978-3-031-43126-5_13https://irf.fhnw.ch/handle/11654/48155We present a model based on coaching definitions, concepts, and theories to support AI coaching. The model represents the evidence-based coaching practice in different coaching domains by identifying the common elements in the coaching process. We then map the elements of the coaching model with Conversational AI design and development strategies to highlight how an AI coach can be instantiated from the model. We showcase the instantiation through an example use case of an HIV coaching chatbot.en330 - Wirtschaft004 - Computer Wissenschaften, Internet04B - Beitrag Konferenzschrift172-187