Berther, JoelRenevey, Simon2023-12-222023-12-222018https://irf.fhnw.ch/handle/11654/41270As the market of advisory / consultancy companies is highly saturated, companies need to differentiate themselves to sustain in the market and attract new clients. Consequently, a Swiss advisory organization catering the needs of Swiss SMEs requested a repositioning strategy. The following objectives were set: • What are the seven main competitors and what are potential competitors that could enter the market? • What are the main opportunities for the client with regards to the repositioning? • What needs do clients of specialized China advisory / consulting firms have and are there any gaps?en330 - Wirtschaft11 - Studentische Arbeit