Institute of Digital Communication Environments

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(Hochschule für Gestaltung und Kunst Basel FHNW, 2023) Högger, Anina
Im Februar 2020 wurde ich in Sizilien am Strand «Eloro» auf Unmengen von Makro- und Mikroplastikpartikeln aufmerksam. Die Menge der Partikel hat mich schockiert, deren Ästhetik jedoch gleichzeitig fasziniert. Daraufhin habe ich viele dieser Teile gesammelt und sie mit dem Ziel, etwas mit ihnen zu machen, aufbewahrt. Im Rahmen der Basis-Thesis ist aus dieser Sammlung eine fast 800 Seiten umfassende Publikation entstanden, die vergrösserte Abbildungen der gesammelten Objekte zeigt. Durch die Vergrösserung werden spannende Details des Zersetzungsprozesses oder Ablagerungen und Schmutz sichtbar, der an den Partikeln haftet. Das Gewicht der Publikation entspricht dem Gewicht des Plastikabfalls, der pro Sekunde ins Mittelmeer gelangt. Ziel der Publikation ist es, einerseits die kleinen, für die meisten Strandgänger:innen unsichtbaren Plastikpartikel sichtbar und andererseits die enorme Menge durch das Gewicht greifbar zu machen. Durch diese physische Erfahrung und die Ästhetik sollen Menschen für die unschöne Thematik der Plastikverschmutzung sensibilisiert werden.
11 - Studentische Arbeit
12 x 5 neue Objekte des täglichen Wahrnehmungsgebrauchs
(Edition 5, 06/2020) Hollaus, Invar Torre; Nyffeler, Ruth; Nyffeler, Jürg
05 - Forschungs- oder Arbeitsbericht
A hybrid transmedia storytelling. Amplifying voices and presence of emerging photographers
(Hochschule für Gestaltung und Kunst Basel FHNW, 2023) Hilpertshauser, Mégane; López, Paloma; Hollaus, Invar Torre; Bircher, Thomas
In an era of constant connectivity, individuals are perpetually exposed to images, coexisting in a realm where representations, artificial intelligence, and robotisation dominate. Paradoxically, this increasing interconnectedness may foster a sense of disconnection from reality. Consequently, the boundaries between reality and the digital sphere significantly impacts photography, transforming established artistic practices. Photography remains in constant transition and evolution, rendering the once prominent term post-photographic inadequate to encapsulate the prevailing phenomena it was meant to describe (Brückle, Vitale, 2021). Through an examination of the historical evolution of photography and an exploration of media theory, a dynamic landscape of ever fluid and evolving images emerges, characterized by repetitive patterns and the proliferation of insular cultural spheres. The advent of image recognition technology further narrows perspectives and selectively shapes perceptions. Simultaneously, our experience of the present assumes diverse temporal dimensions, presenting a challenge for emerging photographers and designers who must navigate a fast-paced, fluid, and fragmented world (Goeting, 2022). Given the profound cultural and transformative impacts of contemporary media and technology, an imperative emerges to adopt a critical, thoughtful, imaginative, and alternative approach to digital tools. These emerging media and technologies engender new ways of perceiving, thinking, and acting, thereby transforming designers into active agents who reimagine the complex interplay between technology and culture. The project, entitled "A Hybrid Transmedia Storytelling – Amplifying Voices and Presence of Emerging Photographers", seeks to explore how the convergence of physical and digital realms demands a re-evaluation of how photographic content is shown, presented and distributed. Transmedia storytelling becomes a powerful means of uniting our digital and physical spaces, enabling a deeper understanding of our presence in this hyperconnected world. The name of the platform "Presence" encompasses both the presence of photographers within the artistic realm and the impact of new technologies on photographic creation and representation, along with our own presence in this fast-paced, interconnected society. The project aims to create an environment conducive to discovery and dialogue, with artists such as Arthur Fechoz, Alice Pallot, and Massimiliano Rossetto, while encouraging contemplation and deceleration in the first issue around Sense of Belonging. Deliberately incorporating elements of seriality into the magazine, the project aims to pique readers’/guests’ curiosity, with a foresight of forthcoming digital additions. This concept of deceleration and anticipation fosters an environment favourable to imagination and freedom. Readers actively contribute to shaping the narrative by interrupting chronology and offering fresh perspectives and visions. Ultimately, the project seeks to analyse how contemporary photography and design critically reflect on, experiment with, and envision alternative approaches to engaging with technologies and their cultural ramifications.
11 - Studentische Arbeit
A – A’ . Zwischen Inspiration und Imitation
(Hochschule für Gestaltung und Kunst Basel FHNW, 2023) Müller, Marc; Stamm, Philipp; Troxler, Annik; Ferraro, Thomas
Imitation und Inspiration liegen sehr nahe beieinander, wenn es darum geht, ein Projekt neu zu entwickeln. Das Kopieren einer Arbeit ist nicht immer falsch. Im Rahmen meiner Bachelor-Arbeit habe ich die Grenze zwischen Imitation und Inspiration untersucht. Dazu habe ich mich mit dem Plakat «Johannes Froben und der Basler Buchdruck des 16. Jahrhunderts» von Emil Ruder auseinandergesetzt. Das Plakat ist aus zwei Linien und dem doppelzeiligen Titel dazwischen aufgebaut. Für dieses Projekt bin ich von meiner Interpretation einer Buchpresse ausgegangen. Das Ziel war es, das Plakat mehrmals zu verändern und die 1116 finalen Varianten in acht Kategorien zu ordnen. Dabei soll die generierte Masse in Form eines Buches zeigen, was durch das Imitieren oder Nachahmen eines Originals alles möglich ist. Die Medien Buch und Plakat werden verbunden, um den Inhalt des Originals, den Basler Buchdruck, besser transportieren zu können. Ich generiere eine Sammlung, wie es Emil Ruder eventuell ebenfalls gemacht hat, eine Art Rückwärts-Analyse. Das Ziel ist es nicht, ein besseres Original zu erschaffen, sondern mit unzähligen Varianten und einem gebundenen Buch zu zeigen, dass das Imitieren weitere Türen öffnen kann. Kopieren ist wichtig für den Erhalt und vor allem für die Weiterentwicklung der Gesellschaft und der Kultur.
11 - Studentische Arbeit
Adrian Frutiger – Caractères. L’œuvre complète
(Birkhäuser, 2008) Stamm, Philipp; Osterer, Heidrun
02 - Monographie
Adrian Frutiger – Schriften. Das Gesamtwerk
(Birkhäuser, 2014) Stamm, Philipp; Osterer, Heidrun
02 - Monographie
Adrian Frutiger – Typefaces. The Complete Works
(Birkhäuser, 2021) Stamm, Philipp; Osterer, Heidrun
02 - Monographie
AI and Art. Arguments for Practice
(transcript, 12/2023) Schubbach, Arno; Thiel, Sonja; Bernhardt, Johannes C. [in: AI in Museums. Reflections, Perspectives and Applications]
Recent advances in the computer generation of pictures using methods and programs from artificial intelligence research, or, more precisely, machine learning, have once again raised the question of whether computers can make art. Based on A. Michael Noll’s early experiments with computer art from the 1960s, I argue by contrast that even the latest tools cannot do without human work and can only be part of an artistic practice thanks to this work. Rather than asking whether machines can make art, we should therefore develop creative practices in which it is possible to leverage the potential of new techniques for design and art.
04A - Beitrag Sammelband
Algorithmic experience: visualising the Instagram machine learning process for end-users
(Hochschule für Gestaltung und Kunst Basel FHNW, 2023) Szlachta, Anna Maria; Reymond, Claire; Oplatek, Jiri; Zeller, Ludwig
Algorithmic experience (AX) is a Human Computer Interaction concept that applies to digital products where a significant part of the end-user experience is determined by the algorithms. In other words, it is not only the quality of the interface that is relevant, but also the algorithmic processes whose result is represented by the interface. Some examples of such software products are social media platforms like Facebook, Instagram, TikTok, YouTube, LinkedIn, and others. With the advancement of algorithms, machine learning and AI, the algorithmic experience that is delivered is increasingly personalised. Moreover, the tailored content means that the experience can be different for each user, depending on several factors. Digital product designers therefore face the challenge of researching with users about their algorithmic experience. However, when we speak of algorithms, we mean complex processes that are invisible to end-users. Typically, understanding algorithmic models and concepts also requires advanced mathematical or technical knowledge. So far, such research has been conducted by means of in-depth interviews, but hit many additional obstacles with, for example, the understanding of basic algorithmic vocabulary. During the thesis, it was proposed to overcome this barrier by using visualisation. Building a common ground between designers and end-users using visual language could deepen the quality of the interviews. This would enable UX researchers to provide more valuable insights to the data science team and also be responsible for shaping the algorithmic experience of the product. The popular social media platform Instagram was chosen as an example for visualisation. A series of images explored how to present the algorithmic process to non-experts. The process included not only image-making but also conversations with Instagram users in an iterative process: design – evaluation with five users during in-depth interviews – design – and next sessions with users. This made it possible to provide an interactive final visualisation that mainly focuses on inputs and outputs, elements in the algorithmic process that are familiar to users. Combined with Instagram’s familiar layout, this enabled discussion on multiple levels, not only referencing users’ own experiences of using the platform, but also learning how much and how users combine information in their mental model of the algorithm. The visual investigation also allowed for a broader consideration of privacy policies and data gathering by technology companies, and their real impact on users’ algorithmic experience. The illustrations opposite show the concepts tested during the design process. During the image-making process, an effort was attempted to combine, on the one hand, Instagram’s known layout for users and, on the other, to present what data is processed by machine learning and AI processes that determine the shape of the algorithmic experience. However, the main focus was on the input and output data in the input-black-box-output process.
11 - Studentische Arbeit
Allergy Planner: Allergie-Mobile-App für ein sicheres Kundenerlebnis in Gastrobetrieben. Development of a prototype design solution for an allergy app to enhance the customer experience in restaurants, using UX and UI design approaches
(Hochschule für Gestaltung und Kunst Basel FHNW, 2023) Knoblauch, Michelle; Renner, Michael; Schubbach, Arno; Eisenmann, Leander
The number of food intolerances and life-threatening allergies is increasing worldwide. Approximately 25% of the Swiss population already shows signs of food allergies, while 35% have a potential risk of developing allergies. The rise in allergies and intolerances is also observed in other industrialised countries and is attributed to modern lifestyles, high living standards, and improved hygiene practices. The immune system is less challenged by natural enemies and harmless microorganisms, resulting in difficulties distinguishing between harmful and harmless substances and overreacting to harmless proteins. With the increasing prevalence of food allergies and intolerances, restaurant visitors often find themselves compelled to inquire about the ingredients of dishes to ensure they can enjoy their meal or drink without any incidents. However, this can also pose social barriers as individuals affected by allergies occasionally struggle to express their concerns and are sometimes not taken seriously, being accused of simply disliking certain foods. Additionally, the restaurant establishment is legally responsible for providing information at any time regarding whether specific ingredients are present in the ordered dishes or if the food may have come into contact with allergens that the customer is intolerant to, be it during kitchen preparation or processing prior to the arrival of the ingredients at the restaurant. To guarantee the provision of such information, it is crucial for the restaurant to have accurate details regarding the origin of each ingredient, as well as the cleanliness of the production and processing. Furthermore, this information flow is further complicated by variances in manufacturing methods of food and animal products from abroad, along with their labeling practices, which may differ from Swiss laws and regulations. Consumer surveys have revealed that, in addition to a frequent lack of knowledge, there is also a lack of awareness among gastronomy establishments regarding allergens. This has resulted in allergic reactions and, in some cases, serious incidents for more than half of the participants during restaurant visits. Building upon the insights from these consumer surveys and expert discussions with gastronomy businesses, a prototype of an allergy app has been developed using UX and UI design approaches following the guidelines of Jon Yablonski. The aim of this app is to effectively optimize and simplify the customer experience in restaurants, particularly in terms of safety and digital user experience. The focus is not only on customers but also on the gastronomy establishments themselves. By strategically applying UX and UI design in the digital realm, the selection of food and beverages for individuals with food allergies and/or intolerances in gastronomy establishments should be made safer and more user-friendly. In addition to the theoretical exposition, the final product comprises a supplier concept and the corresponding prototype design solutions for a mobile app for consumers, as well as a mobile app for gastronomy establishments.
11 - Studentische Arbeit
Alles für die Katz. Der Katzenbaum als Massenware
(Hochschule für Gestaltung und Kunst Basel FHNW, 2023) Christen, Monika; Troxler, Annik; Stamm, Philipp; Ferraro, Thomas
Die Auseinandersetzung mit aussortierten Gebrauchsgegenständen führte mich zu Beginn meines gestalterischen Prozesses in den öffentlichen Raum, wo ich entsorgte Gegenstände fotografisch festhielt. Ein ausrangierter Katzenbaum fiel mir besonders ins Auge. Für mich symbolisiert er eine Massenware mit kurzer Lebensdauer, die als künstlicher Ersatz für natürliche Elemente dient. Der obsolete Katzenbaum ist neuwertig auf der Website des global grössten Online-Warenhändlers zu finden. Katzenbaum-Inserate des Versandhändlers bilden die Grundlage für «Alles für die Katz». Ich habe Bildwelten und interessante Momente aus den Anzeigen extrahiert und in einem Buch dargestellt. Die Gestaltung legt den Fokus auf die gezielte Anordnung des Bildmaterials. Ein Vergleich bleibt so möglich, und es entstehen absurde, eigenwillige und manchmal auch eintönige Situationen. Das Buch lädt dazu ein, sich mit dem Katzenbaum in all seinen Facetten als Produkt unserer Konsumgesellschaft auseinanderzusetzen. Gleichzeitig soll seine reine Anwesenheit eine Botschaft vermitteln und Widersprüche wecken. Es zeigt das Überangebot an Katzenbäumen und regt bestenfalls, ohne moralisierend zu sein, zu Diskussionen über die zur Normalität gewordene Praxis der Wegwerfkultur an.
11 - Studentische Arbeit
Ambiguous Messages
(Hochschule für Gestaltung und Kunst FHNW, Institut für Visuelle Kommunikation HGK & Plakatsammlung SfG, 10/2017) Hollaus, Invar Torre; Würmli, Kurt; Hollaus, Invar Torre
14 - Ausstellungsbeitrag
Analysing the historical context: The Basel School of Design as a case study
(27.02.2014) Hollaus, Invar Torre
06 - Präsentation
Analyzing the historical context: The Basel School of Design as a case study; gemeinsam mit Leslie Kennedy & Michael Renner
(Triest Verlag, 10/2016) Hollaus, Invar Torre; Lzicar, Robert; Fornari, Davide [in: Mapping Graphic Design History in Switzerland]
04 - Beitrag Sammelband oder Konferenzschrift
Animationen von Oskar Schlemmers Illustrationen zu Igor Stravinskys Les Nocces und Le Renard
(2015) Zeller, Ludwig; Renner, Michael
09 - Software
Application «Eight»
(Hochschule für Gestaltung und Kunst Basel FHNW, 2023) Isaikova, Kateryna; Schaffter, Jonas; Davis, Theodore; Diehl, Viola
The topic of my project is the choice of higher education and subsequently a profession. My topic is very much related to the psychology of decision-making. In it I want to explore how and when people determine what they want to do in life. My project is based on the well-known theory of multiple intelligence. Multiple intelligence theory proposes to differentiate human intelligence into specific forms of intelligence, rather than defining intelligence as a single, general ability. Gardner argues that there is a wide range of cognitive abilities and that there is only very little correlation between them. This fundamentally deeper understanding may lead to what outwardly looks like slowness but may in fact conceal a mathematical intelligence potentially higher than that of the child who memorizes the multiplication table quickly, despite a less profound understanding of the multiplication process itself. In this project, my goal was to analyze the psychology of a person, the psychology of their decision-making. And to simplify the process of understanding and realizing for oneself, as I believe it can influence and possibly even change the destiny of a person if they make a better decision at an earlier age. In this way one can help people not to waste time and live a better life.
11 - Studentische Arbeit
Archives - Values - Futures
(Hochschule für Gestaltung und Kunst FHNW, 2018) Langkilde, Kirsten
03 - Sammelband
Artachment - Ein Schaukasten für die Kunst
(Artachment, 10/2021) Hollaus, Invar Torre; Bottazzini, Raphael [in: https://www.artachment.com]
10 - Elektronische-/ Webpublikation
Bachelor of Arts: Thesis
(Hochschule für Gestaltung und Kunst FHNW, Institut Visuelle Kommunikation, 2010)
05 - Forschungs- oder Arbeitsbericht
Barnett Newman - "Day Before One" - Methodologies of Reading Images
(10.12.2019) Hollaus, Invar Torre
06 - Präsentation

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