Schaffner, Dorothea
E-Mail-Adresse
Geburtsdatum
Suchergebnisse
Studying bicyclists’ perceived level of safety using a cycling simulator combined with immersive virtual reality
Personalised interventions promoting health-related behaviour. A transdisciplinary approach to prevent or mitigate chronic diseases
Exploring effects of entertaining communication strategies promoting pro-environmental behavior
Verständliche Vermarktung von Strom aus erneuerbaren Energien: Kommunikationsstrategien und Handlungsempfehlungen
Virtual Reality in der Marktforschung - Kritische Diskussion von Vor- und Nachteilen anhand Erfahrungen mit Prototypen und Einsatz im Bildungsbereich
Virtual Reality (VR) ist letztes Jahr vom «Gartner Hype Cycle forEmerging Technologies» verschwunden. Nicht, weil die Technologie zu Grabe getragen wurde, sondern weil sie den Kinderschuhen entwachsen ist. So nimmt in den letzten zwei Jahren auch der globale Markt rund um VR und Augmented Reality (AR) weiter Fahrt auf:Verglichen mit dem Jahr 2017 hat sich das Marktvolumen gemäss Statista letztes Jahr verdoppelt und bis 2022 wird eine Verzehn-fachung prognostiziert –allen Kritikern zu trotz.Ausgehend vom aktuellen Entwicklungsstand im Markt beleuchtet dieser Beitrag den Einsatz von VR von mehreren Seiten und beurteilt vor diesem Hintergrund dessen zukünftiges Potential für die Marktforschung. Was bietet VR allgemein für Möglichkeiten? Welche Chancen schafft die Technologie für den Bereich der Marktforschung? Was sind die technologischen Herausforderungen beim Einsatz von VR?
Psychological antecedents of mobile consumer behaviour and implications for customer journeys in tourism
As online activities increasingly shift to mobile devices, organizations especially in tourism must understand which factors drive and inhibit mobile consumer behaviour, if they want to remain competitive. Thus, this paper analyses the effects of psychological factors on mobile consumer behaviour. Drawing on multiple established theories, four psychological factors are identified: (1) smartphone self-efficacy, (2) mobile-specific innovativeness, (3) mobile users’ information privacy concerns, and (4) personal attachment to smartphone. Using a structural equation modeling approach with a large-scale consumer sample, the effects of these factors on two fundamental types of mobile consumer behaviour are analysed: behaviour along the mobile customer journey and consumers’ willingness to disclose personal data in return for personalized mobile experiences. The results confirm the relevance of the identified factors for mobile consumer behaviour. These findings have several implications for the design and management of mobile touch points in tourism.
Reducing individual meat consumption: The role of socio-psychological factors and the stage model of behavioral change
The aim of this study is to identify the factors involved in reducing meat consumption. Meat consumption is a major contributor to greenhouse gas (GHG) emissions and thus to climate change. Since meat consumption is a voluntary form of behavior, and since only 1.4 percent of the Swiss population are strict vegetarians, there is considerable potential for behavioral change. We propose an integrated and dynamic model based on a theory of planned behavior and a phase model of behavioral change to identify the factors involved in encouraging behavioral change and to discuss their practical implications. Our findings, based on a representative survey applying a multi-nominal logit approach, suggest that it is mainly attitude, perceived behavioral control, personal norms and problem-awareness that have significant impacts on the phase an individual has reached in a process of behavioral change (pre-decision, pre-action, action and post-action). The theoretical, empirical and practical implications discussed here will increase our understanding of the effectiveness of interventions aimed at reducing meat consumption. This should aid public authorities, policy-makers and marketing professionals in deciding how to promote a meat-reduced diet by choosing the most promising factors for behavioral change.
Speed and space perception in virtual reality for bicycle research
Survey methods for bicycle research have been evolved in time, ranging from conventional tel- ephone surveys, paper-based and web-based surveys, to in-depth Virtual Reality (VR) ones, all aiming to provide insights about diversity among behaviours (McNeil et al., 2015; Tilahun et al., 2007; Xu et al., 2017). The underlying criteria in all of the aforementioned methods is that re- spondents need to understand what they are valuing or they will make potentially wrong as- sumptions based on different experiences and frames of reference. VR allows for highly-detailed observations, accurate behaviour measurements, and systematic environmental manipulations under controlled laboratory circumstances. It therefore has the potential to be a valuable re- search tool to carry out behavioural experiments to study cyclists’ perception of safety and com- fort. In order to fully understand VR as a valid environmental representation, it is essential to examine to what extent not only user cognition and behaviour, but also if users’ experiences are analogous in real and virtual environments (Kuliga et al., 2015). The aim of this research is to find out how accurately participants perceive speed and distance of the passing vehicles and find out solutions to calibrate virtual environments, particularly for bicycle research. To this end, a VR experiment was devised that allows respondents to cycle through a variety of streets, and in which the passing speed and distance of passing vehicles - two are crucial variables influencing cyclists’ perception of environment - is varied.