Eisenbart, Barbara
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Barbara Eisenbart
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- PublikationSMEs talk - startups walk - How startups can benefit from the use of a digital maturity model for SMEs as part of digital transformation(Springer, 2024) Klotz, Patrick; Eisenbart, Barbara; Verkuil, Arie Hans [in: Start-up cultures in times of global crises. Sustainable and innovative approaches]While digital transformation has been widely implemented in large corporations, there is a big potential for startups and SMEs which are lacking behind in utilizing this opportunity. This paper aims to raise awareness among startups and SMEs about digital transformation by developing a digital maturity model adopted especially for international distributed work. The model serves as a framework for startups and SMEs to understand which dimensions influence and are important for digital transformation, and what specific questions are relevant for each of the dimensions.04A - Beitrag Sammelband
- PublikationDidaktische Richtlinien für eine gendersensitive Lehre(HWR Berlin, 2023) Kirch, Johannes; Eisenbart, Barbara; Wiesner, Heike; Schütze, JudithIn diesem Beitrag wird ein innovativer Ansatz zur genderbewussten Gestaltung von Lehre in der Aus- und Weiterbildung beschrieben, welche als Handreichung für das Lehren und Lernen an Hochschulen genutzt werden kann.05 - Forschungs- oder Arbeitsbericht
- PublikationIdentification and chaining of water accounting data stakeholders(EasyChair, 2022) Prater, Ryan; Eisenbart, Barbara; Hinkelmann, Knut; Gerber, Aurona [in: Proceedings of the society 5.0 conference 2022. Integrating digital world and real world to resolve challenges in business and society]Purpose – Multiple water accounting techniques exist and suffer from data gaps and misaligned stakeholders which creates standardization and consolidation problems in the data of the industry. This study identifies domain-based stakeholders and defines stakeholder data relationships to improve inter-stakeholder data efficiency. Design/methodology/approach – The research design follows an inductive data collection of qualitative cross-sectional data through semi-structured expert interviews. The recorded interviews were transcribed, thematically coded, and the findings summarized. Findings – The result is an improved specificity of water accounting data stakeholders which have different data input and output requirements. Our research found that these stakeholders can be chained together based on their data relationships which enables identifying inter-stakeholder relationships and improved data efficiency. Social Implications – Water is a vital resource for humans and the United Nations Sustainable Development Goals. More precise description of stakeholders and data factors enable more efficient data flow which can improve the efficacy of terminal impact. Originality/value – The awareness of problem is refined by increasing stakeholder specificity and identifying data input/output requirements. This enables chaining of stakeholders and data to clarify stakeholder data requirements and improve data efficiency for purposes such as collaboration and policy guidance.04B - Beitrag Konferenzschrift
- PublikationMapping Smart Region Projects in order to boost regional development(2021) Haisch, Tina; Eisenbart, Barbara; Hess, Virginia06 - Präsentation
- PublikationCase Study «Derma2go»(edition gesowip, 2020) Eisenbart, Barbara; Verkuil, Arie Hans; Meyer, Rolf; Aeschbacher, Marc [in: Start-ups. Aktuelle Case Studies für den Unterricht]04A - Beitrag Sammelband
- PublikationMaster curriculum: gender equality in digital entrepreneurship(Hochschulbibliothek HWR Berlin, 2020) Appel, Margrit; Eisenbart, Barbara; Grisold, Andrea; Kirch, Johannes; Schein, Gerlinde; Tomenendal, Matthias; Schütze, Judith; Wiesner, HeikeDas vorliegende Werk ist eines der Ergebnisse des ERASMUS+ Projektes "Gender Equality in Digital Entrepreneurship" (EQUALdigitalent). Das Projekt wurde von vier internationalen Projektpartner*innen aus Liechtenstein, Österreich und Deutschland von September 2016 bis August 2019 in enger Kooperation durchgeführt: Universität Liechtenstein (Projektleitung), Hochschule für Wirtschaft und Recht Berlin, Katholische Sozialakademie Osterreichs sowie die Wirtschafts-Universität Wien. Hauptziel des Projekts war es, einen gendersensitiven, interdisziplinären Master-Studiengang „Gender Equality in Digital Entrepreneurship“ zu entwickeln und dabei bestimmte Lehrmodule zu testen. Das vorliegende "Master Curriculum" enthält das Studiengangprofil, den Begründungskontext, die Zielgruppe, die komplette Programmstruktur, die formalen Aspekte sowie den detaillierten Überblick anhand der 12 Modulbeschreibungen. Weitere Ergebnisse sind in vielfaltigen Publikationen verbreitet worden.05 - Forschungs- oder Arbeitsbericht
- PublikationCurriculum Design and Innovation - Teaching Digital Innovation and Technology(IATED Academy, 2019) Eisenbart, Barbara; Kirch, Johannes; Gómez Chova, L.; López Martínez, A.; Candel Torres, I. [in: INTED2019 Proceedings]Since information is increasingly digitalized, digital innovation combines a physical solution with a digital aspect. The concept of digital innovation includes three types of innovation – product and process innovation as well as business model innovation. Our paper shows how students developed innovative solutions for real-life business problems through applying technologies of Augmented Reality (AR) or Virtual Reality (VR) in a Master course on digital innovation. Contributions explored the possible role of these digital technologies and developed new types of business solutions, which were evaluated regarding innovativeness and usefulness. For the project work, diverse student teams were built considering a mixture of nationality, gender, age, and educational background in order to foster different perspectives and enhance team results. Concluding our paper, results of a four-step learning evaluation process and its learnings are shown. Possible course adaptions and future research directions are discus04B - Beitrag Konferenzschrift
- PublikationEqualdigitalent - Fostering entrepreneurship and digital skills under diversity aspects(IATED Academy, 2019) Kirch, Johannes; Eisenbart, Barbara; Gómez Chova, Luis; López Martínez, Agustín; Candel Torres, Ignacio [in: EDULEARN19 Proceedings]Teaching entrepreneurship is an important mission of academic education. The digital age calls for digital skills of potential entrepreneurs. The potential of especially female entrepreneurs need to be exploited. To develop an ability to deal with entrepreneurial opportunities requires a transformation of didactics, pedagogy, and the university context. The EqualDigitalent initiative drafted and tested a master curriculum to foster entrepreneurship and digital skills in academic education under diversity aspects. Results of a four-step learning evaluation process are provided as well as improvement opportunities and learnings are derived. A distinct focus of this paper is to show comprehensive results and indications for possible adaptions of the overall master curriculum. For example, group projects increased students' ICT skills as well as their ability to work in heterogeneous work. Starting points for similar initiatives and future research directions are deduced.04B - Beitrag Konferenzschrift
- PublikationEffectuation und Lean Startup Methode - Analyserahmen und empirische Überprüfung anhand eines E-Healthcare Systems(edition gesowip, 2019) Eisenbart, Barbara; Hinz, Andreas; Verkuil, Arie Hans; Hinkelmann, Knut; Aeschbacher, Marc [in: Digitalisierung und andere Innovationsformen im Management]Dieser Artikel baut auf zwei Forschungsschwerpunkten auf, die in der Entrepreneurship-Literatur von hoher Bedeutung und Popularität sind - Effectuation und die Lean Startup Methode. Beide Ansätze können sowohl bei der Entwicklungunternehmerischer Chancen wie auch als Methoden unternehmerischen Handelnseingesetzt werden. Die übergeordnete Forschungsfrage lautet deshalb: Wie können Effectuation und der Lean Startup Ansatz konzeptionell kombiniert werden, um unternehmerisches Venturing sowohl für Startups wie auch in etablierten Unternehmen zu unterstützen? Die Auswertung unserer Interviews deuten eindeutig darauf hin, dass Effectuation mit dem Lean Startup Ansatz in Verbindung gesetzt werden kann. Die drei diskutierten Konzeptpaare können unternehmerisches Venturing methodisch unterstützen.04A - Beitrag Sammelband
- PublikationComputer supported collaborative work - teaching transformative technology and participation(IATED Academy, 2019) Kirch, Johannes; Eisenbart, Barbara; Wiesner, Heike [in: INTED2019 Proceedings. 13th International Technology, Education and Development Conference]The need for well-educated graduates as entrepreneurs of the future or with respect to transformative technology and digitalization calls for new learning formats. Our paper shows how two learning courses on teaching transformative technology and participation in undergraduate as well as graduate education have been developed, tested and evaluated. The two courses both incorporate co-creation and participative involvement, as well as real-life scenarios and a transparent feedback and documentation environment (wiki). Diversity and gender participation were supported through practical team experience, reflection loops, discussion about unconscious biases, as well as gender-wise correctly formulated teaching material and both female and male role models. In the following paper both courses will be contrasted with each other regarding overview on technology content and process, project work and didactics. Differences, as well as similarities, are shown and peculiarities are pointed out and discussed. The positive04B - Beitrag Konferenzschrift