Traditional businesses in the sharing economy: Critical success factors and prerequisites
Lade...
Autor:innen
Schmid, Julia
Autor:in (Körperschaft)
Publikationsdatum
2019
Typ der Arbeit
Studiengang
Typ
04B - Beitrag Konferenzschrift
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
32nd Bled eConference humanizing technology for a sustainable society. June 16 – 19, 2019, Bled, Slovenia. Conference proceedings
Themenheft
DOI der Originalpublikation
Link
Reihe / Serie
Reihennummer
Jahrgang / Band
Ausgabe / Nummer
Seiten / Dauer
579-598
Patentnummer
Verlag / Herausgebende Institution
University of Maribor Press
Verlagsort / Veranstaltungsort
Maribor
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
Zusammenfassung
The sharing economy emerged as an alternative way to earn or save money during the financial crisis. Customers started to share underused products for a small fee. This trend is projected to grow over the next years. Not only is the market volume rising, but also the customers' willingness to use it. Projections indicate that traditional businesses will lose customers as well as market share. Hence, this paper tries to understand why traditional businesses should consider the sharing economy and intends to find critical success factors, prerequisites, potentials and risks. To achieve these goals, a comprehensive qualitative research approach involving six experts was applied. The results show that being customer-centric and adopting a sharing mindset are examples of CSFs, while an important prerequisite is to understand the customers’ needs and wants. These findings can guide traditional businesses with a B2C business model in the sharing economy as a provider of their products and services.
Schlagwörter
Fachgebiet (DDC)
330 - Wirtschaft
Veranstaltung
32nd Bled eConference: Humanizing Technology for a Sustainable Society
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
16.06.2019
Enddatum der Konferenz
19.06.2019
Datum der letzten Prüfung
ISBN
978-961-286-280-0
ISSN
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Ja
Publikationsstatus
Veröffentlicht
Begutachtung
Peer-Review der ganzen Publikation
Open Access-Status
Gold
Lizenz
Zitation
SCHMID, Julia und Uwe LEIMSTOLL, 2019. Traditional businesses in the sharing economy: Critical success factors and prerequisites. In: Andreja PUCIHAR, Mirjana KLJAJIĆ BORŠTNAR, Roger BONS, Jürgen SEITZ, Helen CRIPPS und Doroteja VIDMAR (Hrsg.), 32nd Bled eConference humanizing technology for a sustainable society. June 16 – 19, 2019, Bled, Slovenia. Conference proceedings. Maribor: University of Maribor Press. 2019. S. 579–598. ISBN 978-961-286-280-0. Verfügbar unter: https://doi.org/10.26041/fhnw-6520