• Collaboration Platforms for Virtual Student Communities 

      Schubert, Petra; Koch, Michael (2003)
      Proceedings of the 36th HICSS Conference
      Since its inception, the Internet has served as a virtual meeting place for people sharing common interests. These electronically supported interest groups are nowadays called Virtual Communities. Networked computers are ...
      04B - Beitrag Konferenzschrift
    • Communities and Personalization for Individual Products 

      Koch, Michael; Möslein, Kathrin; Schubert, Petra (2002)
      Proceedings of British Academy of Management Annual Conference
      The use of electronic media for economic transactions adds a new potential to the vendor-buyer relationship. It gives the customer a voice, an input channel from which he or she can participate in a number of activities ...
      04B - Beitrag Konferenzschrift
    • From Mass Customization to Collaborative Customer Co-Design 

      Piller, Frank; Schubert, Petra; Koch, Michael; Möslein, Kathrin (2004)
      Proceedings of the European Conference on Information Systems (ECIS 2004)
      Using electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a high-quality relationship thus turning buying processes more efficient. ...
      04B - Beitrag Konferenzschrift
    • Identities Management: An Approach to Overcome Basic Barriers in E-Commerce and Collaboration Applications 

      Koch, Michael; Schubert, Petra; Lechner, Ulrike (2004)
      Proceedings of the EURAM Conference
      The development of the Internet was originally based on the assumption that users remain anonymous. In the real world, however, people always have an identity ? often even more than one. The transfer of real world transactions ...
      04B - Beitrag Konferenzschrift
    • Managing High Variety: How to Overcome the Mass Confusion Phenomenon of Customer Co-Design 

      Piller, Frank; Koch, Michael; Möslein, Kathrin; Schubert, Petra (2003)
      Proceedings of the 3rd Annual Conference on "Managing through variety: The European style?"
      The idea of integrating users into the design and production process is a promising strategy for companies being forced to react to the growing individualization of demand. While there is a huge amount of managerial ...
      04B - Beitrag Konferenzschrift
    • Overcoming Mass Confusion: Collaborative Customer Co-Design in Online Communities 

      Piller, Frank; Schubert, Petra; Koch, Michael; Möslein, Kathrin (2005)
      Journal of Computer-Mediated Communication
      The idea of integrating users into a co-design process as part of a mass customization strategy is a promising approach for companies being forced to react to the growing individualization of demand. Compared to the rather ...
      01 - Zeitschriftenartikel, Journalartikel oder Magazin
    • The Power of Personalization: Customer Collaboration and Virtual Communities 

      Schubert, Petra; Koch, Michael (2002)
      Proceedings of the Eighth Americas Conference on Information Systems (AMCIS)
      Using electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a high-quality relationship thus turning buying processes more efficient. ...
      04B - Beitrag Konferenzschrift